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learn about how we set off on this journey
We are a band of coffee enthusiasts who have taken our cultural roots and infused them with modern flavors and sensibilities. We bring socially conscious, premium, certified organic coffee from sustainable sources and roast them in our signature way to present you with one of the most unique coffees you will ever enjoy.
We're just a few gents whose longstanding friendship, mutual love of coffee and affinity for sharing the unique aspects of our culture set us off on our way to starting ԳAVAT Coffee (we pronounce it "Kavat Coffee"). We are excited to share with you our first endeavor, crafting a premium modern Armenian coffee. This methodology of brewing coffee is a Near East tradition that has been enjoyed amongst our families for generations, and is an integral part of many other cultures throughout the Near East, Mediterranean and Middle East.
We here at ԳAVAT Coffee decided that we would take all of the best attributes of this centuries-old tradition and bring it into the modern age. We do this by selecting socially conscious, sustainably sourced and premium certified organic beans from Ethiopia and roasting them using state of the art techniques to ensure the highest quality brew and consistency from bag to bag.
The idea for ԳAVAT (or as we call it "Kavat") started as the brainchild of Serj Tankian, the Grammy-Award winning lead singer of the hard rock band System of a Down. His love of coffee is undeniable, and often drinks multiple cups a day.
When his longtime friend Ara followed his own passion and dove head first into the world of coffee, Serj soon joined him and presented Ara with the idea of working together in crafting their ideal Armenian coffee.
A year long process began with the two of them trying countless varieties of raw coffee beans and a multitude of roasting techniques and blind tests until finally, they had their eureka moment, and modern Armenian coffee was born. They named their new caffeinated child ԳAVAT Armenian Coffee.
"ԳAVAT" literally translated, is the Armenian word for "cup". It is phonetically pronounced as "kah-vaught" in the Western Armenian dialect or "gah-vaught" in the Eastern Armenian dialect. You can pronounce it however you wish, but we pronounce it "kah-vaught".
Simple? Yes. Mysterious? Maybe...but we kind of spoiled the mystery, eh? Oh well. You could have looked it up on the internet I suppose, so we decided to save you the trouble.
